Seth Bodnar US Inactive
SETH BODNAR FOR MONTANA
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Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Ad copy
Montana’s Senate seat is now up for grabs. I’m Seth Bodnar, and I’m running as an Independent because Montanans deserve leadership that answers to them, not party bosses in Washington. If you’re ready for something different, chip in a monthly donation and help us win this race.
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Performance proxies
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 61.7 · 4.4 · 52.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 77.76 |
| Est. audience size | — |
| Days live | 17 (2026-03-13 → 2026-03-30) |
| Created | 2026-03-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual selfie-style video framing with downtown Montana street visible behind candidate, projecting authenticity over polish |
| Tactic | The DIY selfie-video aesthetic deliberately signals anti-establishment authenticity, reinforcing the Independent outsider narrative while the direct-to-camera appeal creates personal connection to drive monthly recurring donations. |
Where it ran (delivery by region)
| Montana | 40.3% |
| Washington | 7.0% |
| California | 7.0% |
| Florida | 3.0% |
| Oregon | 2.9% |
| Arizona | 2.8% |
| Texas | 2.5% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 5.8% |
| 65+ · male | 32.9% |
| 65+ · female | 26.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.7% |
| 55-64 · female | 8.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.5% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.2% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.0% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
