MOULTON FOR CONGRESS
Vice President Biden had my back in 2014, and now I have his. Will you join us?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.6/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 1.7 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2020-08-25 → 2020-09-01) |
| Created | 2020-08-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Biden visibly standing behind Moulton at the podium, visually embodying the mutual endorsement claim |
| Tactic | The ad leverages Biden's political capital as borrowed credibility, using the physical image of him backing Moulton literally and figuratively to drive loyalty transfer among Biden supporters. |
| Massachusetts | 99.8% |
| New Hampshire | 0.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 3.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 3.2% |
| 45-54 · female | 5.3% |
| 18-24 · male | 5.2% |
| 25-34 · female | 3.8% |
| 25-34 · male | 9.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 12.1% |
| 65+ · male | 11.7% |
| 45-54 · male | 9.8% |
| 65+ · female | 18.1% |
| 35-44 · male | 7.4% |
| 55-64 · female | 10.6% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.0% |