RAJA FOR ILLINOIS
Raja will fight to bring down costs with help for first-time homebuyers, free school lunches, & lower healthcare costs.
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| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 3.3 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 13 (2026-02-01 → 2026-02-14) |
| Created | 2026-02-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | stark diagonal blue slash splitting a dark dramatic close-up of the candidate mid-speech |
| Tactic | The urgent tagline 'We are in the fight of our lives' paired with a dramatic low-lit close-up creates an emotional rallying cry that frames everyday cost issues as an existential battle, building urgency and candidate credibility simultaneously. |
| Illinois | 100.0% |
| 18-24 · female | 11.2% |
| 18-24 · male | 12.7% |
| 18-24 · unknown | 0.5% |
| 25-34 · female | 34.2% |
| 25-34 · male | 40.7% |
| 25-34 · unknown | 0.6% |
| Unknown · female | 0.0% |
| Unknown · male | 0.0% |