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Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Donate to Zach Wahls today

Ad copy

Hi, this is Chloe, Zach’s wife. 15 years ago, Zach gave a speech defending his family. That speech wasn’t about politics; it was about doing the right thing. All these years later, Zach is still guided by the same values: standing up for everyone and fighting for families. If you believe that kind of leadership belongs in the U.S. Senate, I’m asking if you can chip in today to our grassroots campaign. Every dollar truly makes a difference.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.4/100
Spend / Reach / Long. / Eff.59.4 · 83.1 · 5.5 · 53.5
Spend rangeUSD 10,000–14,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 66.66
Est. audience size
Days live21 (2026-01-13 → 2026-02-03)
Created2026-01-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedfamily children
Symbolsfamily
Call to actiondonate
Standout elementCandidate's wife speaking directly to camera from a cozy home library, serving as a trusted surrogate vouching for her husband's character
TacticSpouse-as-messenger tactic builds emotional trust and authenticity by grounding the candidate's political values in a personal 15-year backstory, making the fundraising ask feel like a values-driven invitation rather than a campaign pitch.

Where it ran (delivery by region)

Iowa19.2%
California10.2%
New York5.1%
Illinois4.4%
Florida4.1%
Minnesota4.1%
Texas3.5%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 4.4%
65+ · unknown 0.6%
65+ · male 14.9%
65+ · female 31.3%
55-64 · unknown 0.2%
55-64 · male 7.6%
55-64 · female 16.5%
45-54 · unknown 0.2%
45-54 · female 9.7%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 3.3%
35-44 · female 7.2%
25-34 · unknown 0.0%
25-34 · male 1.3%
25-34 · female 2.1%
18-24 · unknown 0.0%
Unknown · female 0.0%

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