Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
Truly humbled to receive Idaho Education Association's endorsement. As an educator, I am deeply committed to competitive salaries for teachers, and fully funding our public schools and universities. Every Idaho student must have the opportunity to succeed. I'm grateful for IEA's advocacy and all the work they do to support our Idaho students and educators.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 2.2 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 9 (2024-05-13 → 2024-05-22) |
| Created | 2024-05-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | IEA endorsement badge prominently displayed alongside a green checkmark on a ruler-and-notebook-paper themed graphic |
| Tactic | The ad leverages a trusted third-party endorsement from the Idaho Education Association to build credibility with teachers and education voters, using the 'Education Champion' framing to position Achilles as the clear pro-public-education candidate. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.5% |
| 55-64 · female | 7.5% |
| 35-44 · unknown | 0.5% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 0.9% |
| 45-54 · male | 6.4% |
| 65+ · female | 8.6% |
| 35-44 · female | 17.6% |
| 55-64 · male | 4.1% |
| 25-34 · unknown | 0.7% |
| 25-34 · male | 7.9% |
| 25-34 · female | 17.5% |
| 45-54 · female | 10.0% |
| 65+ · male | 3.6% |
| 18-24 · female | 3.3% |
| 35-44 · male | 10.9% |
| 18-24 · unknown | 0.2% |
