Terry Virts for Texas
The early announcement tees up what is likely to be a crowded primary field angling for the seat held by Republican Sen. John Cornyn.
I'm running for Senate with a simple promise: I'll be on the side of ordinary Texans. It's time for a change. I want to fight for the people across the state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 1.4 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 6 (2025-06-24 → 2025-06-30) |
| Created | 2025-06-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Terry Virts |
| Surfaced by | “senate:Terry Virts” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate shown in astronaut suit, lending unique heroic credibility via space exploration identity |
| Tactic | The ad leverages a Texas Tribune news article screenshot to borrow third-party credibility while the astronaut imagery establishes Terry Virts as an extraordinary outsider candidate with a compelling personal story. |
| Texas | 100.0% |
| 18-24 · female | 0.0% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.1% |
| 25-34 · male | 0.7% |
| 35-44 · female | 0.3% |
| 35-44 · male | 1.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.0% |
| 45-54 · male | 3.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 4.5% |
| 55-64 · male | 13.4% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 27.3% |
| 65+ · male | 46.2% |
| 65+ · unknown | 0.6% |