Ben Ray Luján US Inactive
PEOPLE FOR BEN
Take Action - Ben Ray Luján for U.S. Senate
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↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 95.7 · 5.0 · 65.7 |
| Spend range | USD 8,000–8,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 13.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 19 (2026-05-15 → 2026-06-03) |
| Created | 2026-05-15 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold red 'STAND UP FOR' text contrasting against dark navy background with candidate in New Mexico-branded jacket |
| Tactic | The ad uses a direct call-to-action fundraising appeal pairing state pride imagery with an assertive posture to motivate grassroots donations from supporters. |
Where it ran (delivery by region)
| New Mexico | 100.0% |
Who saw it (delivery)
| 18-24 · female | 8.4% |
| 45-54 · unknown | 0.1% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.2% |
| 65+ · male | 6.7% |
| 65+ · female | 11.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.2% |
| 55-64 · female | 7.7% |
| 45-54 · male | 6.2% |
| 18-24 · male | 5.9% |
| 45-54 · female | 6.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.0% |
| 35-44 · female | 9.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.3% |
| 25-34 · female | 11.4% |
| 18-24 · unknown | 0.2% |
| Unknown · unknown | 0.0% |
