DR. ANNIE ANDREWS FOR SENATE
“Annie, are you tough enough?” Here’s my answer to this question. TL;DR ➡️ Don’t mistake my kindness for weakness.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.5/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 73.9 · 13.2 · 53.9 |
| Spend range | USD 4,500–4,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 63.33 |
| Est. audience size | — |
| Days live | 49 (2025-10-22 → 2025-12-10) |
| Created | 2025-10-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Annie Andrews |
| Surfaced by | “senate:Annie Andrews” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | casual hoodie and home setting deliberately signals authenticity over political polish |
| Tactic | The ad preemptively neutralizes a gendered electability attack by owning the 'tough enough' question directly, turning perceived softness into a strength with a memorable TL;DR mic-drop line. |
| California | 12.9% |
| New York | 5.8% |
| Florida | 5.5% |
| Washington | 4.6% |
| South Carolina | 4.2% |
| Massachusetts | 4.1% |
| Pennsylvania | 4.0% |
| 18-24 · female | 0.1% |
| 45-54 · male | 3.3% |
| 65+ · male | 34.7% |
| 65+ · female | 29.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.3% |
| 55-64 · female | 11.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.2% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.9% |