Friends of Tom Willis
Come meet WV 15th Senate Candidate Tom Willis and enjoy an open-air Pig Roast. Tom welcomes the opportunity to meet you and discuss issues affecting you and the WV Eastern Panhandle.
Come meet WV 15th Senate Candidate Tom Willis and enjoy an open-air Pig Roast. Tom welcomes the opportunity to meet you and discuss issues affecting you and the WV Eastern Panhandle.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 32.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 50.6 Β· 4.1 Β· 62.5 |
| Spend range | USD 100β199 |
| Impressions | 7,000 β 7,999 |
| CPM (β $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 16 (2024-04-12 β 2024-04-28) |
| Created | 2024-04-12 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV β Tom Willis |
| Surfaced by | βsenate:Tom Willisβ |
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, farm rural |
| Call to action | none |
| Standout element | Sizzling whole pig on a roasting spit as the centerpiece image |
| Tactic | Community event invitation uses a down-home pig roast to build grassroots warmth and personal connection with rural voters, lowering the barrier to engagement through food and casual meet-and-greet framing. |
| West Virginia | 92.0% |
| Maryland | 7.6% |
| Virginia | 0.4% |
| 55-64 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.0% |
| 35-44 Β· female | 4.1% |
| 45-54 Β· male | 10.5% |
| 65+ Β· male | 18.9% |
| 55-64 Β· female | 16.1% |
| 65+ Β· female | 16.9% |
| 55-64 Β· male | 18.2% |
| 45-54 Β· female | 8.9% |
| 35-44 Β· male | 4.8% |
| 25-34 Β· male | 0.6% |
| 25-34 Β· female | 0.7% |
| 35-44 Β· unknown | 0.1% |