Graham Platner US Inactive
GRAHAM FOR MAINE
Very Difficult Conversation
I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.
Ad copy
Before I jumped into the race for U.S. Senate against Susan Collins, my wife and I had a very difficult conversation. We knew that the establishment was not going to let regular people enter into politics. We knew that they were going to come after us, try to destroy our lives, turn everything upside down, and throw the book at me. What they don't understand is: I don't care. Building power for working people is what drives me. I'm not in this race for myself. I'm in this because we deserve better. Susan Collins, Chuck Schumer, the oligarchy, the billionaire class, AIPAC... They're trying to destroy me. I cannot do this alone. It takes an immense amount of money and resources to fight back against the system. So please, will you make a monthly donation to our campaign now to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? In solidarity, Graham Platner
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.3/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 87.0 · 4.1 · 60.2 |
| Spend range | USD 7,000–7,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | — |
| Days live | 16 (2025-11-03 → 2025-11-19) |
| Created | 2025-11-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | donate |
| Standout element | Candidate in red flannel working with his hands in a rustic workshop — visually signaling working-class authenticity |
| Tactic | The ad uses populist outsider framing — pitting a flannel-clad everyman against named elites (Collins, Schumer, AIPAC, billionaires) to convert outrage into small-dollar donations via ActBlue. |
Where it ran (delivery by region)
| Maine | 16.0% |
| California | 9.8% |
| New York | 8.0% |
| Massachusetts | 7.1% |
| Washington | 3.7% |
| Pennsylvania | 3.4% |
| Florida | 3.2% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 45-54 · male | 9.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 9.0% |
| 65+ · female | 8.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 5.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.2% |
| 18-24 · male | 4.8% |
| 35-44 · unknown | 0.5% |
| 35-44 · male | 16.0% |
| 35-44 · female | 8.0% |
| 25-34 · unknown | 0.5% |
| 25-34 · male | 15.8% |
| 25-34 · female | 6.8% |
| 18-24 · unknown | 0.2% |
| Unknown · male | 0.0% |
