Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Kelly Ayotte runs like a conservative, yet governs like a liberal. We Can’t Trust Amnesty Ayotte. Click to find out more.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 70.7 · 3.9 · 59.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 31.81 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 15 (2024-05-23 → 2024-06-07) |
| Created | 2024-05-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Crossed fingers behind the back implying deception, paired with acid-green 'LIBERAL' lettering on a dark torn-paper backdrop |
| Tactic | The ad uses a classic 'wolf in sheep's clothing' attack tactic — branding Ayotte as a deceptive fake conservative via the crossed-fingers visual and the 'Amnesty Ayotte' nickname to activate immigration-focused Republican primary voters. |
Where it ran (delivery by region)
| New Hampshire | 89.7% |
| Massachusetts | 1.5% |
| Florida | 1.4% |
| New York | 0.7% |
| Maine | 0.7% |
| North Carolina | 0.4% |
| California | 0.4% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 65+ · female | 25.3% |
| 35-44 · female | 1.7% |
| 35-44 · male | 3.8% |
| 25-34 · male | 2.5% |
| 45-54 · male | 7.4% |
| 55-64 · female | 10.6% |
| 65+ · male | 26.7% |
| 25-34 · female | 0.9% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 15.9% |
| 18-24 · male | 0.3% |
| 45-54 · female | 4.0% |
| 65+ · unknown | 0.3% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
