CHRIS COONS FOR DELAWARE
Chip in $5 or more today
Campaigning in the age of a pandemic is more digital than ever before. So to re-elect Chris Coons and help Democrats take back the Senate, we need your online support! Will you chip in any amount today? >> https://bit.ly/324sZdG
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 59.2 · 10.2 · 57.9 |
| Spend range | USD 600–699 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 37.12 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 38 (2020-07-10 → 2020-08-17) |
| Created | 2020-07-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera against a wall of Chris Coons campaign signage reinforcing name recognition |
| Tactic | Urgency-based fundraising appeal leverages the pandemic as a reason to shift to digital/online donations, creating a sense of immediacy and shared mission to flip the Senate. |
| Delaware | 31.3% |
| California | 6.9% |
| Pennsylvania | 5.7% |
| Florida | 4.9% |
| New York | 4.8% |
| New Jersey | 3.4% |
| Texas | 3.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.0% |
| 18-24 · male | 0.4% |
| 18-24 · female | 0.4% |
| 25-34 · male | 1.0% |
| 65+ · unknown | 0.7% |
| 45-54 · female | 4.4% |
| 55-64 · male | 6.6% |
| 55-64 · female | 15.0% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 15.9% |
| 65+ · female | 48.4% |
| 35-44 · male | 1.4% |
| 45-54 · male | 2.6% |
| 25-34 · female | 1.0% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |