Seth for Massachusetts
Seth for Massachusetts
Our party has clung to the status quo for too long and failed to stop Donald Trump’s harmful, racist agenda. Our fight can’t wait. Join us today.
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| Overall score | 41.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 70.7 · 4.4 · 77.4 |
| Spend range | USD 100–199 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 2.72 |
| Est. audience size | — |
| Days live | 17 (2025-10-15 → 2025-11-01) |
| Created | 2025-10-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Two young girls eating breakfast in a cozy home kitchen, evoking family stakes in the political fight |
| Tactic | The ad pairs an intimate family scene with urgent anti-Trump language to position Moulton as a bold Democratic reformer willing to call out both the opposition and his own party's inaction. |
| Massachusetts | 100.0% |
| 18-24 · female | 13.2% |
| 45-54 · male | 7.6% |
| 65+ · male | 4.4% |
| 65+ · female | 3.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.1% |
| 55-64 · female | 4.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.6% |
| 18-24 · male | 14.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.4% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 16.1% |
| 25-34 · female | 9.2% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.1% |