Phillip Rench for Maine US Inactive
PHILLIP RENCH FOR US SENATE CAMPAIGN
Gov. Mills to make a decision about Senate run by November
Gov. Janet Mills says she is "seriously considering" a run for U.S. Senate. She said she will decide this fall.
Ad copy
We need younger leadership in Washington.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 53.0 · 1.1 · 72.5 |
| Spend range | <USD 99 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 5.21 |
| Est. audience size | — |
| Days live | 5 (2025-08-29 → 2025-09-03) |
| Created | 2025-08-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Phillip Rench |
| Surfaced by | “senate:Phillip Rench” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Side-by-side photos of two older women politicians framing both as the establishment problem |
| Tactic | The ad leverages a news screenshot to implicitly brand both Mills and Collins as aging, entrenched incumbents while positioning Rench as the generational-change alternative without ever showing himself. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 4.1% |
| 65+ · male | 33.4% |
| 65+ · female | 28.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 14.7% |
| 55-64 · female | 9.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.7% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.9% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.6% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.4% |
