TEAM GRAHAM, INC.
We have to FIGHT BACK!
OUTRAISED! 🇺🇸❗💰 The Democrats and LIBERAL HOLLYWOOD pumped in $7.4 million in Q1 to defeat Senator Graham. 😳If we let this go unanswered, we risk LOSING THE SENATE. Stand with Senator Graham and FIGHT BACK!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.5/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 98.4 · 5.5 · 60.4 |
| Spend range | USD 20,000–24,999 |
| Impressions | 800,000 – 899,999 |
| CPM (≈ $/1k impr) | USD 26.47 |
| Est. audience size | — |
| Days live | 21 (2020-06-19 → 2020-07-10) |
| Created | 2020-06-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | money cash, us flag |
| Call to action | donate |
| Standout element | Grid of dark-tinted celebrity headshots under red 'Hollywood' banner implying villainous outside interference |
| Tactic | Classic outraised fear-and-urgency fundraising tactic using celebrity faces as foils to trigger small-dollar reactive donations from the base. |
| Florida | 10.3% |
| Texas | 9.9% |
| New York | 6.7% |
| California | 6.1% |
| Arizona | 3.6% |
| Pennsylvania | 3.6% |
| Georgia | 3.5% |
| 13-17 · unknown | 0.0% |
| 35-44 · female | 3.8% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.3% |
| 25-34 · female | 1.4% |
| 18-24 · female | 0.3% |
| 18-24 · male | 0.5% |
| 65+ · male | 13.3% |
| 65+ · female | 20.7% |
| 45-54 · male | 9.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 11.0% |
| 35-44 · male | 4.2% |
| 55-64 · male | 13.3% |
| 55-64 · female | 19.4% |
| 25-34 · male | 1.8% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |