📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Chip in $5 Now!

We have to FIGHT BACK!

Ad copy

OUTRAISED! 🇺🇸❗💰 The Democrats and LIBERAL HOLLYWOOD pumped in $7.4 million in Q1 to defeat Senator Graham. 😳If we let this go unanswered, we risk LOSING THE SENATE. Stand with Senator Graham and FIGHT BACK!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.5/100
Spend / Reach / Long. / Eff.65.7 · 98.4 · 5.5 · 60.4
Spend rangeUSD 20,000–24,999
Impressions800,000 – 899,999
CPM (≈ $/1k impr)USD 26.47
Est. audience size
Days live21 (2020-06-19 → 2020-07-10)
Created2020-06-19
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC — Lindsey Graham
Surfaced by“senate:SC — Lindsey Graham”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsmoney cash, us flag
Call to actiondonate
Standout elementGrid of dark-tinted celebrity headshots under red 'Hollywood' banner implying villainous outside interference
TacticClassic outraised fear-and-urgency fundraising tactic using celebrity faces as foils to trigger small-dollar reactive donations from the base.

Where it ran (delivery by region)

Florida10.3%
Texas9.9%
New York6.7%
California6.1%
Arizona3.6%
Pennsylvania3.6%
Georgia3.5%

Who saw it (delivery)

13-17 · unknown 0.0%
35-44 · female 3.8%
55-64 · unknown 0.3%
65+ · unknown 0.3%
25-34 · female 1.4%
18-24 · female 0.3%
18-24 · male 0.5%
65+ · male 13.3%
65+ · female 20.7%
45-54 · male 9.2%
18-24 · unknown 0.0%
45-54 · female 11.0%
35-44 · male 4.2%
55-64 · male 13.3%
55-64 · female 19.4%
25-34 · male 1.8%
45-54 · unknown 0.2%
35-44 · unknown 0.1%
25-34 · unknown 0.0%

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