Shrewsbury for U.S. Senate US Inactive
SHREWSBURY FOR SENATE
Vote Shrewsbury May 14
Ad copy
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Early voting runs through 5/11, and the Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 72.4 · 0.6 · 68.9 |
| Spend range | USD 500–599 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 8.45 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2024-05-10 → 2024-05-13) |
| Created | 2024-05-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Blank white image with no visual content — ad relies entirely on copy |
| Tactic | The ad leans on personal narrative and shared struggle to build voter empathy and identification with the candidate, substituting authenticity for visual production value. |
Where it ran (delivery by region)
| West Virginia | 92.1% |
| Ohio | 0.8% |
| Virginia | 0.6% |
| Pennsylvania | 0.6% |
| Florida | 0.5% |
| North Carolina | 0.5% |
| Maryland | 0.4% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 25-34 · male | 4.7% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 0.9% |
| 18-24 · female | 2.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 6.3% |
| 45-54 · female | 11.4% |
| 65+ · male | 10.1% |
| 55-64 · male | 7.4% |
| 55-64 · female | 12.7% |
| 65+ · female | 19.4% |
| 25-34 · female | 6.9% |
| 35-44 · female | 10.4% |
| 45-54 · male | 7.0% |
| 18-24 · unknown | 0.0% |
