Mary Peltola for Congress
Meet Fletcher! Over the next few weeks, he’ll be traveling around Alaska with a trunk full of yard signs to make sure you get yours! #MaryForCongress
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| Overall score | 56.0/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 94.0 · 9.9 · 63.6 |
| Spend range | USD 9,000–9,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 17.27 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 37 (2022-10-03 → 2022-11-09) |
| Created | 2022-10-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | A cheerful group of supporters waving goodbye as a yard-sign delivery road trip launches, set to 'Life is a Highway' |
| Tactic | Grassroots storytelling tactic — personalizing a volunteer (Fletcher) and framing yard sign distribution as a fun community adventure to drive sign requests and organic visibility across Alaska. |
| Alaska | 99.8% |
| Washington | 0.1% |
| Oregon | 0.0% |
| California | 0.0% |
| Idaho | 0.0% |
| Hawaii | 0.0% |
| Calabarzon | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · male | 9.3% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 4.5% |
| 45-54 · male | 7.4% |
| 18-24 · female | 3.7% |
| 35-44 · female | 9.5% |
| 65+ · female | 11.9% |
| 35-44 · unknown | 0.2% |
| 55-64 · female | 9.7% |
| 25-34 · female | 9.7% |
| 55-64 · male | 7.4% |
| 45-54 · female | 7.9% |
| 25-34 · male | 10.8% |
| 65+ · male | 7.3% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.2% |