JORDAN FOR MAINE
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>
I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>
I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>
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| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 80.0 · 4.1 · 56.1 |
| Spend range | USD 6,000–6,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 47.27 |
| Est. audience size | — |
| Days live | 16 (2025-09-13 → 2025-09-29) |
| Created | 2025-09-12 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Intimate hospital photo of two fathers cradling their newborn daughter, weaponizing vulnerability as strength |
| Tactic | The ad deploys personal storytelling and identity-under-attack framing to convert emotional solidarity into urgent small-dollar donations, pairing an authentic intimate moment with a tight poll number to create both empathy and urgency. |
| California | 14.0% |
| Florida | 6.5% |
| New York | 6.3% |
| Texas | 5.5% |
| Illinois | 4.8% |
| Michigan | 4.4% |
| Pennsylvania | 4.2% |
| 25-34 · female | 0.6% |
| 25-34 · male | 0.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.0% |
| 35-44 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.5% |
| 45-54 · male | 2.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 13.9% |
| 55-64 · male | 6.4% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 53.0% |
| 65+ · male | 14.6% |
| 65+ · unknown | 0.8% |