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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>
I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>
I want to share a special moment with you. This is a picture from the hospital, when my husband and I welcomed our daughter, Ella. It was the best day of our lives. Sadly, every time I share a photo of my family, some tell me I don’t deserve to serve in the Senate — or even be a father — because I’m gay. Here’s my message to them: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. My latest poll shows me within one single point of defeating Susan Collins — but a massive Super PAC just unleashed an unprecedented $300k in TV ads to rescue her chances in this pivotal Senate race for Democrats. I’m urgently asking 200 supporters to rush an emergency donation in the next 90 minutes to help me revive our chance to bring this win home and ensure every type of family has the representation they deserve in the Senate >>

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Performance proxies

Overall score48.1/100
Spend / Reach / Long. / Eff.52.4 · 80.0 · 4.1 · 56.1
Spend rangeUSD 6,000–6,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 47.27
Est. audience size
Days live16 (2025-09-13 → 2025-09-29)
Created2025-09-12
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementIntimate hospital photo of two fathers cradling their newborn daughter, weaponizing vulnerability as strength
TacticThe ad deploys personal storytelling and identity-under-attack framing to convert emotional solidarity into urgent small-dollar donations, pairing an authentic intimate moment with a tight poll number to create both empathy and urgency.

Where it ran (delivery by region)

California14.0%
Florida6.5%
New York6.3%
Texas5.5%
Illinois4.8%
Michigan4.4%
Pennsylvania4.2%

Who saw it (delivery)

25-34 · female 0.6%
25-34 · male 0.5%
25-34 · unknown 0.0%
35-44 · female 2.0%
35-44 · male 1.3%
35-44 · unknown 0.1%
45-54 · female 4.5%
45-54 · male 2.0%
45-54 · unknown 0.1%
55-64 · female 13.9%
55-64 · male 6.4%
55-64 · unknown 0.2%
65+ · female 53.0%
65+ · male 14.6%
65+ · unknown 0.8%

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