Steve Marshall For Alabama
I am proud to stand with law enforcement to protect Alabamians. Follow me if you back the blue!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 32.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 5.0 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 19 (2022-01-11 → 2022-01-30) |
| Created | 2022-01-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold oversized white text dominating the dark background with a downward red arrow driving the follow CTA |
| Tactic | Uses pride-based identity politics ('back the blue') paired with a page-follow CTA to build an engaged supporter list around a law-and-order brand position. |
| Alabama | 100.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 12.1% |
| 65+ · male | 6.4% |
| 45-54 · female | 11.8% |
| 65+ · female | 10.3% |
| 25-34 · female | 1.9% |
| 25-34 · male | 7.6% |
| 18-24 · male | 2.0% |
| 35-44 · female | 5.4% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 14.9% |
| 35-44 · male | 12.6% |
| 55-64 · female | 14.1% |
| 18-24 · female | 0.3% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |