Brandon Brown for South Carolina
Chip in to flip South Carolina blue and send Lindsey Graham packing!
Democrat Brandon Brown just announced his campaign for Senate. Brandon is a life-long South Carolinian who is driven by his faith. Heβs ready to flip South Carolina blue and send Lindsey Graham packing. Will you chip in and become a Founding Donor to our campaign today?
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| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.8 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 4 (2025-07-22 β 2025-07-26) |
| Created | 2025-07-22 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Brandon Brown |
| Surfaced by | βsenate:Brandon Brownβ |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Humorous 'Lindsey Graham Retirement Fund' framing with opponent rendered in desaturated grayscale beside a vibrant candidate |
| Tactic | The mock 'retirement fund' framing transforms a standard fundraising ask into a punchy, memorable attack, using humor and contrast to motivate small-dollar donors through ridicule of the incumbent. |
| South Carolina | 25.0% |
| California | 14.4% |
| Texas | 7.7% |
| New York | 4.8% |
| Michigan | 4.8% |
| Illinois | 3.8% |
| Indiana | 2.9% |
| 35-44 Β· female | 1.0% |
| 35-44 Β· male | 1.0% |
| 45-54 Β· female | 1.9% |
| 45-54 Β· male | 2.9% |
| 55-64 Β· female | 4.8% |
| 55-64 Β· male | 4.8% |
| 65+ Β· female | 35.6% |
| 65+ Β· male | 47.1% |
| 65+ Β· unknown | 1.0% |