Brandon Brown for South Carolina
BREAKING: Democrat Brandon Brown just announced his campaign to unseat Lindsey Graham and flip his senate seat blue. Watch his official launch video then chip in $2 or whatever you can to flip South Carolina blue!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.6/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 45.5 · 7.4 · 52.4 |
| Spend range | USD 300–399 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 77.68 |
| Est. audience size | — |
| Days live | 28 (2025-07-30 → 2025-08-27) |
| Created | 2025-07-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Brandon Brown |
| Surfaced by | “senate:Brandon Brown” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold cyan 'SOUTH CAROLINA' text overlay against a dark nighttime background creates high visual contrast on the candidate's launch moment |
| Tactic | Low-budget launch video uses urgency framing ('BREAKING') and a low $2 ask to lower the donation barrier and drive first-touch small-dollar contributions from early supporters. |
| California | 11.3% |
| South Carolina | 9.3% |
| New York | 6.8% |
| North Carolina | 5.2% |
| Florida | 5.2% |
| Texas | 4.4% |
| Massachusetts | 4.3% |
| 18-24 · female | 0.0% |
| 45-54 · male | 2.0% |
| 65+ · male | 30.2% |
| 65+ · female | 45.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.7% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 0.5% |
| 35-44 · female | 0.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.2% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.9% |