Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
Donate now
Ad copy
I hope you will donate today so that we can keep building a campaign that reaches every Michigander. Because I don’t believe in politics being transactional. People want to know who you are, what you stand for, and that you’re in this for the long haul. That takes time—and it starts now.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 75.1 · 22.9 · 56.6 |
| Spend range | USD 3,500–3,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 44.11 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 84 (2025-07-29 → 2025-10-21) |
| Created | 2025-07-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual home-setting selfie-style video with eyes closed mid-speech, projecting unscripted authenticity |
| Tactic | The anti-transactional framing is itself a fundraising appeal — asking for money while explicitly rejecting money-for-access politics to build trust and lower donor resistance. |
Where it ran (delivery by region)
| Michigan | 38.9% |
| California | 7.7% |
| New York | 4.6% |
| Illinois | 4.1% |
| Massachusetts | 2.8% |
| Florida | 2.8% |
| Ohio | 2.8% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · male | 6.7% |
| 65+ · male | 18.5% |
| 65+ · female | 22.5% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 10.2% |
| 55-64 · female | 13.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.0% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.2% |
| 35-44 · female | 6.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.8% |
| 25-34 · female | 2.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
