COTTON FOR SENATE, INC.
Join the mission
Democrats have passed a bill that raises your taxes, creates a green energy slush fund, and gives the IRS *$80 billion* to target you and your families with “audits.” Want to stop the madness? Join the mission to take back the Senate. Chip in just $3 below.
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| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 0.8 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2022-08-29 → 2022-09-02) |
| Created | 2022-08-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Close-up of Biden mid-shout with darkened, menacing treatment paired with accusatory tax attack text |
| Tactic | Uses a viscerally unflattering image of the opponent shouting to trigger fear and anger, then immediately pivots to a low-dollar $3 donation ask to convert that emotion into fundraising action. |
| Texas | 8.4% |
| Florida | 8.3% |
| California | 6.8% |
| Pennsylvania | 4.1% |
| Ohio | 3.7% |
| Arkansas | 3.6% |
| New York | 3.5% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
| 35-44 · female | 0.8% |
| 65+ · male | 27.4% |
| 65+ · female | 27.9% |
| 25-34 · male | 1.4% |
| 55-64 · female | 11.2% |
| 35-44 · male | 2.4% |
| 18-24 · female | 0.2% |
| 45-54 · female | 3.1% |
| 55-64 · male | 17.3% |
| 45-54 · male | 6.8% |
| 25-34 · female | 0.5% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |