πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Steve Marshall

Ad copy

If you are proud life and proud, follow my page!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score20.1/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 5.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience sizeβ€”
Days live19 (2022-01-11 β†’ 2022-01-30)
Created2022-01-11
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateAL β€” Steve Marshall
Surfaced byβ€œsenate:Steve Marshall”

🧠 AI analysis

Issueabortion
Framingpositive candidate
Message typelist building survey
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, family children
Symbolsfamily
Call to actionnone
Standout elementLarge bold 'PROUD?' text anchoring a warm father-child moment with a bold red downward arrow directing the eye
TacticThe ad uses identity-affirmation framing β€” asking voters to self-identify as 'pro-life and proud' β€” paired with a tender family image to drive page follows from the most motivated anti-abortion base.

Where it ran (delivery by region)

Alabama100.0%

Who saw it (delivery)

18-24 Β· male 0.6%
25-34 Β· male 3.0%
18-24 Β· female 1.8%
25-34 Β· female 1.8%
35-44 Β· female 6.0%
45-54 Β· male 9.6%
55-64 Β· male 6.0%
55-64 Β· female 18.7%
65+ Β· male 6.0%
45-54 Β· female 17.5%
35-44 Β· male 6.6%
65+ Β· female 22.3%

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