📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dan Kleban for U.S. Senate US Inactive

Dan Kleban for U.S. Senate

ad creative

Dan Kleban for Maine | Give Now

Dan Kleban for Maine | Give Now

Dan Kleban for Maine | Give Now

Help Dan do what’s right for Maine in the Senate. Chip in today.

Help Dan do what’s right for Maine in the Senate. Chip in today.

Help Dan do what’s right for Maine in the Senate. Chip in today.

Ad copy

I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. Now I know it sounds ambitious, but get this: Only 14% of Mainers approve of her, while 61% (!!!) disapprove. That’s why experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue. But as a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this. So please, can I count on you to chip in and become a founding donor to my campaign today?
I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. Now I know it sounds ambitious, but get this: Only 14% of Mainers approve of her, while 61% (!!!) disapprove. That’s why experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue. But as a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this. So please, can I count on you to chip in and become a founding donor to my campaign today?
I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. Now I know it sounds ambitious, but get this: Only 14% of Mainers approve of her, while 61% (!!!) disapprove. That’s why experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue. But as a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this. So please, can I count on you to chip in and become a founding donor to my campaign today?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score35.2/100
Spend / Reach / Long. / Eff.25.8 · 55.8 · 2.5 · 56.6
Spend rangeUSD 500–599
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 43.96
Est. audience size500,001 – 1,000,000
Days live10 (2025-09-04 → 2025-09-14)
Created2025-09-03
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Dan Kleban
Surfaced by“senate:Dan Kleban”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typefundraising
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsfactory industry
Call to actiondonate
Standout elementCandidate posed arms-crossed inside brewery equipment, signaling outsider business credentials
TacticWashington outsider framing combined with damning approval-rating statistics builds urgency and positions the underdog narrative to drive founding-donor fundraising.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

25-34 · female 2.5%
25-34 · male 2.3%
25-34 · unknown 0.1%
35-44 · female 5.4%
35-44 · male 4.6%
35-44 · unknown 0.2%
45-54 · female 5.9%
45-54 · male 4.2%
45-54 · unknown 0.2%
55-64 · female 11.8%
55-64 · male 6.6%
55-64 · unknown 0.3%
65+ · female 32.6%
65+ · male 22.4%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Amy McGrath
KY — Amy Mcgrath 112d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
James Talarico
TX — James Talarico 25d live
Graham Platner
ME — Graham Platner 31d live
Colin Allred
TX — Colin Allred 45d live
Amy McGrath
KY — Amy Mcgrath 15d live