SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Real quick: I’m Seth Bodnar, a Green Beret, a businessman, and a dad running for Senate here in Montana. Now that the race is wide open, we have a real opportunity to build something strong. Chip in a monthly donation today and help us keep this momentum going.
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| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 78.0 · 4.7 · 49.7 |
| Spend range | USD 10,000–14,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 111.11 |
| Est. audience size | — |
| Days live | 18 (2026-03-13 → 2026-03-31) |
| Created | 2026-03-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Casual selfie-style video frame giving a direct-to-camera confession-booth intimacy |
| Tactic | The DIY selfie format and Green Beret credential lead are a deliberate authenticity play — positioning Bodnar as a real person, not a polished politician, to earn trust and drive recurring monthly donations. |
| Montana | 27.2% |
| California | 9.5% |
| Washington | 7.2% |
| Florida | 3.7% |
| Oregon | 3.5% |
| Colorado | 3.0% |
| Arizona | 2.9% |
| 18-24 · female | 0.1% |
| 45-54 · male | 5.8% |
| 65+ · unknown | 0.7% |
| 65+ · male | 32.3% |
| 65+ · female | 27.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.9% |
| 55-64 · female | 8.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.6% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.9% |
| 35-44 · female | 2.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.6% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |