📌 The Swipe File

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Seth Bodnar US Inactive

SETH BODNAR FOR MONTANA

ad creative

Donate Now

Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.

Ad copy

Real quick: I’m Seth Bodnar, a Green Beret, a businessman, and a dad running for Senate here in Montana. Now that the race is wide open, we have a real opportunity to build something strong. Chip in a monthly donation today and help us keep this momentum going.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score48.0/100
Spend / Reach / Long. / Eff.59.4 · 78.0 · 4.7 · 49.7
Spend rangeUSD 10,000–14,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 111.11
Est. audience size
Days live18 (2026-03-13 → 2026-03-31)
Created2026-03-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Seth Bodnar
Surfaced by“senate:Seth Bodnar”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate, veterans military
Symbolsmilitary
Call to actiondonate
Standout elementCasual selfie-style video frame giving a direct-to-camera confession-booth intimacy
TacticThe DIY selfie format and Green Beret credential lead are a deliberate authenticity play — positioning Bodnar as a real person, not a polished politician, to earn trust and drive recurring monthly donations.

Where it ran (delivery by region)

Montana27.2%
California9.5%
Washington7.2%
Florida3.7%
Oregon3.5%
Colorado3.0%
Arizona2.9%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 5.8%
65+ · unknown 0.7%
65+ · male 32.3%
65+ · female 27.3%
55-64 · unknown 0.2%
55-64 · male 12.9%
55-64 · female 8.1%
45-54 · unknown 0.1%
45-54 · female 3.6%
18-24 · male 0.3%
35-44 · unknown 0.1%
35-44 · male 3.9%
35-44 · female 2.1%
25-34 · unknown 0.0%
25-34 · male 1.6%
25-34 · female 0.7%
18-24 · unknown 0.0%
Unknown · male 0.0%

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