📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

LIMITED TIME OFFER

Enter to win a SIGNED copy

Ad copy

Want to make liberals furious? Enter to win a SIGNED copy of my new book. All you have to do is pitch in $1 or more here. This offer won’t last long, so don’t miss out —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.0/100
Spend / Reach / Long. / Eff.55.2 · 83.1 · 9.1 · 56.4
Spend rangeUSD 8,000–8,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 45.33
Est. audience size
Days live34 (2022-10-28 → 2022-12-01)
Created2022-10-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementRed-highlighted word 'furious' paired with book cover 'Only The Strong' against torn black backdrop
TacticClassic outrage-bait fundraising tactic using tribal identity ('make liberals furious') as the hook to lower the donation barrier to just $1 while simultaneously promoting the candidate's book and brand.

Where it ran (delivery by region)

Texas8.9%
Florida8.2%
California7.2%
New York3.8%
Pennsylvania3.8%
Michigan3.7%
Ohio3.6%

Who saw it (delivery)

18-24 · female 0.2%
18-24 · male 0.2%
45-54 · unknown 0.1%
55-64 · unknown 0.3%
18-24 · unknown 0.0%
65+ · unknown 0.6%
35-44 · female 0.7%
25-34 · unknown 0.0%
35-44 · male 1.1%
35-44 · unknown 0.0%
55-64 · female 13.1%
65+ · female 36.8%
55-64 · male 12.8%
65+ · male 26.6%
45-54 · female 2.9%
45-54 · male 3.5%
25-34 · male 0.6%
25-34 · female 0.5%

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