COTTON FOR SENATE, INC.
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Want to make liberals furious? Enter to win a SIGNED copy of my new book. All you have to do is pitch in $1 or more here. This offer won’t last long, so don’t miss out —>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 83.1 · 9.1 · 56.4 |
| Spend range | USD 8,000–8,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 45.33 |
| Est. audience size | — |
| Days live | 34 (2022-10-28 → 2022-12-01) |
| Created | 2022-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Red-highlighted word 'furious' paired with book cover 'Only The Strong' against torn black backdrop |
| Tactic | Classic outrage-bait fundraising tactic using tribal identity ('make liberals furious') as the hook to lower the donation barrier to just $1 while simultaneously promoting the candidate's book and brand. |
| Texas | 8.9% |
| Florida | 8.2% |
| California | 7.2% |
| New York | 3.8% |
| Pennsylvania | 3.8% |
| Michigan | 3.7% |
| Ohio | 3.6% |
| 18-24 · female | 0.2% |
| 18-24 · male | 0.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
| 35-44 · female | 0.7% |
| 25-34 · unknown | 0.0% |
| 35-44 · male | 1.1% |
| 35-44 · unknown | 0.0% |
| 55-64 · female | 13.1% |
| 65+ · female | 36.8% |
| 55-64 · male | 12.8% |
| 65+ · male | 26.6% |
| 45-54 · female | 2.9% |
| 45-54 · male | 3.5% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.5% |