COSTELLO FOR SENATE
Who better to understand the problems of rising grocery, housing, and transportation costs than a U.S. Senate candidate who at one point in his life had to work hard to pay the bills
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| Overall score | 8.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 0.0 Β· 0.0 Β· 33.3 |
| Spend range | <USD 99 |
| Impressions | 0 β 99 |
| CPM (β $/1k impr) | USD 1000.0 |
| Est. audience size | β |
| Days live | 1 (2024-08-28 β 2024-08-28) |
| Created | 2024-08-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β David Costello |
| Surfaced by | βsenate:David Costelloβ |
| Issue | housing |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Aerial drone shot of modest Maine neighborhood paired with stark white-on-dark statistical headline |
| Tactic | The ad uses a relatable everyman narrative combined with a sourced statistic to build economic credibility and emotional resonance with financially stressed Maine voters. |