Friends of Sherrod Brown
Chip in to win in Ohio and send Sherrod to the Senate!
Big update: Please watch.
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| Overall score | 58.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 88.7 · 30.0 · 59.7 |
| Spend range | USD 9,000–9,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 29.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 110 (2025-11-21 → 2026-03-11) |
| Created | 2025-11-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | scrolling list of real donor first names and small amounts creating social proof momentum |
| Tactic | The 'recent donors' social proof tactic leverages bandwagon psychology — showing everyday Ohioans giving small amounts to normalize participation and lower the barrier to donating. |
| Ohio | 67.1% |
| California | 3.4% |
| Florida | 2.9% |
| New York | 2.4% |
| Pennsylvania | 2.1% |
| Michigan | 1.8% |
| Illinois | 1.4% |
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.6% |
| 65+ · male | 20.2% |
| 65+ · female | 36.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.9% |
| 55-64 · female | 13.9% |
| 45-54 · male | 4.2% |
| 18-24 · male | 0.3% |
| 45-54 · female | 7.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.7% |
| 35-44 · female | 3.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.5% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |