Janet Mills US Inactive
Mills for Maine
URGENT: Critical Moment | Mills for Maine
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Ad copy
Really need you to look at this message >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.9/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 61.7 · 2.5 · 59.7 |
| Spend range | USD 600–699 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 28.87 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2022-10-30 → 2022-11-09) |
| Created | 2022-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Blank white image with no visual content, relying entirely on urgency-driven copy |
| Tactic | The ad leans on urgency language in the copy ('URGENT: Critical Moment') to drive fundraising clicks with no visual creative to reinforce the message. |
Where it ran (delivery by region)
| Maine | 99.9% |
| Massachusetts | 0.0% |
| New Hampshire | 0.0% |
| New Brunswick | 0.0% |
| England | 0.0% |
Who saw it (delivery)
| 13-17 · female | 0.0% |
| 65+ · female | 25.6% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.4% |
| 35-44 · male | 3.6% |
| 18-24 · male | 0.3% |
| 55-64 · unknown | 0.4% |
| 25-34 · male | 1.6% |
| 45-54 · female | 10.1% |
| 65+ · male | 13.8% |
| 45-54 · unknown | 0.3% |
| 45-54 · male | 5.7% |
| 35-44 · female | 5.8% |
| 55-64 · female | 19.0% |
| 55-64 · male | 9.6% |
| 65+ · unknown | 0.7% |
| 35-44 · unknown | 0.4% |
| 25-34 · female | 2.3% |
| 25-34 · unknown | 0.3% |
| 13-17 · male | 0.0% |
