RAJA FOR ILLINOIS
Raja se postula al Senado para asegurar que cada familia en Illinois tenga la oportunidad de trabajar duro y salir adelante.
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| Overall score | 56.7/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 94.0 · 11.8 · 61.5 |
| Spend range | USD 10,000–14,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 22.73 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 44 (2025-07-16 → 2025-08-29) |
| Created | 2025-07-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold Spanish-language wordplay pun '¡Raja no se raja!' (Raja doesn't back down) rallying a diverse crowd of supporters |
| Tactic | The bilingual ad uses a clever Spanish pun on the candidate's name to signal cultural authenticity and perseverance directly to Latino voters, building emotional resonance and community belonging. |
| Illinois | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 2.9% |
| 45-54 · male | 8.7% |
| 65+ · male | 5.0% |
| 65+ · female | 7.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.0% |
| 55-64 · female | 7.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.0% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 11.3% |
| 35-44 · female | 13.7% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 10.0% |
| 25-34 · female | 13.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |