Julia Letlow for Congress
Every issue is a woman’s issue and we need more voices in Congress. Help us Keep Louisiana’s ONLY Congresswoman this November.
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| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 70.7 · 6.3 · 65.4 |
| Spend range | USD 700–799 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 24 (2022-07-22 → 2022-08-15) |
| Created | 2022-07-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, family children |
| Symbols | us flag, family |
| Call to action | vote |
| Standout element | Candidate warmly holding a child at a community event with bold 'ONLY' highlighted in a red box, emphasizing her unique status |
| Tactic | The ad leverages identity-based pride and scarcity framing — positioning Letlow as Louisiana's sole female voice in Congress — to mobilize women voters through both emotional warmth and civic urgency. |
| Louisiana | 100.0% |
| 25-34 · female | 7.5% |
| 55-64 · female | 25.8% |
| 35-44 · female | 14.5% |
| 45-54 · female | 19.5% |
| 65+ · female | 32.7% |