Reeves for Congress
As an Army Ranger, police officer, detective, and as your State Senator, I've always stood for protecting life outside and inside the womb. And I will do the same in Congress.
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| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 61.7 · 0.8 · 56.9 |
| Spend range | USD 900–999 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 42.2 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2022-06-10 → 2022-06-14) |
| Created | 2022-06-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military, police |
| Symbols | military, family |
| Call to action | vote |
| Standout element | bold green banner proclaiming lifelong pro-life champion credentials stacked over candidate video |
| Tactic | The ad stacks military, law enforcement, and elected office credentials to build trust before delivering the pro-life message, equating protecting life in uniform with protecting the unborn in Congress. |
| Virginia | 88.1% |
| North Carolina | 1.1% |
| Florida | 1.0% |
| Texas | 0.9% |
| Maryland | 0.9% |
| Pennsylvania | 0.6% |
| South Carolina | 0.6% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 8.2% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 1.0% |
| 18-24 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 8.8% |
| 55-64 · male | 11.0% |
| 35-44 · male | 6.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · female | 4.9% |
| 25-34 · male | 4.6% |
| 65+ · female | 15.0% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 10.3% |
| 55-64 · female | 15.0% |
| 45-54 · female | 12.4% |
| 55-64 · unknown | 0.2% |