David Roth for Idaho US Inactive
The Committee to Elect David Roth
Idaho Falls shapes us with courage and character
I’d like to tell you a bit about who I am.
Ad copy
This morning I had an opportunity to share with the readers of Idaho Falls Post Register a little bit about myself and who I am. I grew up in this community and I am committed to working for the benefit of Idaho Falls.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 26.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.9 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Casual outdoor portrait of smiling candidate conveying approachable local-guy authenticity |
| Tactic | The ad uses a community-grown identity narrative — referencing the local newspaper and hometown upbringing — to build personal trust and name recognition rather than policy arguments. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.6% |
| 65+ · female | 9.2% |
| 35-44 · female | 13.5% |
| 25-34 · female | 10.9% |
| 35-44 · male | 12.3% |
| 45-54 · female | 11.2% |
| 18-24 · male | 2.9% |
| 65+ · male | 4.2% |
| 25-34 · male | 9.2% |
| 18-24 · female | 4.2% |
| 45-54 · male | 7.9% |
| 55-64 · male | 4.2% |
| 55-64 · female | 9.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
