Steve Marshall For Alabama
Donate now to help me in my fight to help secure the border!
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| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.8 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2022-04-29 → 2022-05-03) |
| Created | 2022-04-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | immigration |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | police |
| Symbols | border, us flag |
| Call to action | donate |
| Standout element | Split composition pairing Alabama state silhouette in crimson with a dark desaturated crowd-and-law-enforcement scene, visually dramatizing the border threat |
| Tactic | Fear-based fundraising appeal using a torn-page visual split to juxtapose home state identity against a threatening border imagery, driving urgency to donate. |
| Alabama | 100.0% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 0.3% |
| 45-54 · male | 5.9% |
| 55-64 · male | 11.5% |
| 35-44 · female | 2.6% |
| 65+ · female | 33.2% |
| 35-44 · male | 3.8% |
| 55-64 · female | 15.9% |
| 25-34 · male | 2.2% |
| 45-54 · female | 5.9% |
| 65+ · male | 16.5% |
| 25-34 · female | 1.2% |
| 18-24 · male | 0.5% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |