Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
Please, give me 30 seconds of your time. It’s Wiley Nickel, and here’s why I’m running for U.S. Senate. Republicans won’t stand up to extremism, no matter how much it hurts our state. I can’t be bought, and I’ve never backed down from a tough fight — not when I worked as a White House staffer for President Obama, not when I won a tough Congressional seat, and not when I stood up for affordable healthcare and voting rights here in North Carolina. I’ll always fight for what’s right — especially when the odds are stacked against us – but I can’t do it alone. I’m running to shake things up and fight for the bold, people-first change North Carolinians deserve. Will you chip in today to join our movement and help us flip the Senate blue? Any amount helps us kick off this campaign on the right foot.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.6/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 59.2 · 5.5 · 57.9 |
| Spend range | USD 600–699 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 37.12 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 21 (2025-07-03 → 2025-07-24) |
| Created | 2025-07-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold blue announcement text over a smiling candidate with mountain backdrop creating an aspirational, approachable launch moment |
| Tactic | Classic candidate-introduction fundraising ask that pairs a personal integrity narrative ('I can't be bought') with contrast against Republicans to motivate small-dollar donations from base supporters. |
Where it ran (delivery by region)
| North Carolina | 99.9% |
| Unknown | 0.1% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 45-54 · male | 3.2% |
| 65+ · male | 12.5% |
| 65+ · female | 34.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.2% |
| 55-64 · female | 14.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.8% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.7% |
| 35-44 · female | 8.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.2% |
| 25-34 · female | 4.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
