John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for US Senate
Official Campaign Website
Ad copy
It is my honor to accept the New England Police Benevolent Association’s endorsement, said Deaton. As Massachusetts’s next senator, I will always stand with the people who risk their lives for our safety. We are forever indebted to their service and their bravery. I will fight to give them the support they need to best do their jobs and will be a staunch ally in the Senate.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 73.9 · 2.8 · 68.7 |
| Spend range | USD 600–699 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 8.66 |
| Est. audience size | — |
| Days live | 11 (2024-10-26 → 2024-11-06) |
| Created | 2024-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | police |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold red 'ENDORSED' banner overlaid on the New England PBA police badge shield |
| Tactic | Leverages an official law enforcement endorsement badge as a credibility anchor, signaling unwavering pro-police credentials to a key conservative and moderate voter bloc in Massachusetts. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 7.0% |
| 65+ · male | 27.6% |
| 65+ · female | 23.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 16.0% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.2% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.1% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.6% |
| 25-34 · female | 0.8% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
