Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Ad copy
Delaware and our country face big challenges. Families are feeling the squeeze when they go to the grocery store, plan for their kids’ future, and look ahead to retirement. Today, I’m officially announcing my reelection campaign because the job’s not done.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 80.0 · 1.9 · 74.5 |
| Spend range | USD 500–599 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 4.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2026-06-12 → 2026-06-20) |
| Created | 2026-06-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | none |
| Standout element | dramatic welder with cascading sparks symbolizing hard work and unfinished business |
| Tactic | The campaign announcement leverages a classic 'job's not done' framing paired with a visceral image of blue-collar labor to position Coons as a working-class champion with economic credibility. |
Where it ran (delivery by region)
| Delaware | 100.0% |
Who saw it (delivery)
| 18-24 · female | 10.2% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 3.7% |
| 65+ · female | 3.2% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 5.3% |
| 55-64 · female | 3.5% |
| 45-54 · male | 7.5% |
| 18-24 · male | 11.4% |
| 45-54 · female | 4.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 13.6% |
| 35-44 · female | 7.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 18.4% |
| 25-34 · female | 10.6% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |
