PETE RICKETTS FOR SENATE
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Keeping Nebraskans safe by securing our southern border is one of my top priorities in the Senate. If you agree it's time to end the Biden-Harris border catastrophe, add your name as a public supporter today >>>
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| Overall score | 39.8/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 63.8 · 5.8 · 59.2 |
| Spend range | USD 800–899 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 30.89 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2024-10-05 → 2024-10-27) |
| Created | 2024-10-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | border, us flag |
| Call to action | sign petition |
| Standout element | Bold red banner with 'ADD YOUR NAME TODAY!' call to action anchoring the bottom of the ad |
| Tactic | Uses list-building petition framing to convert border security anger into supporter data capture, naming Biden-Harris as the villain to drive urgency. |
| Nebraska | 100.0% |
| 18-24 · female | 0.4% |
| 45-54 · male | 4.3% |
| 65+ · male | 22.8% |
| 65+ · female | 37.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.8% |
| 55-64 · female | 13.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.7% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.0% |
| 35-44 · female | 2.1% |
| 25-34 · male | 1.1% |
| 25-34 · female | 0.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |