Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
🛑 STOP SCROLLING AND READ 🛑 Washington’s been playing it safe for too long, and it’s not working. That’s why Wiley Nickel is running for Senate, and why he needs your support today. North Carolina families are fed up with a system that bends to Donald Trump and billionaires and lets politicians skate by — while rigging the system to take away our rights, gut Social Security and Medicaid, and line their own pockets at our expense. We’re up against deep pockets and out-of-touch billionaires and mysterious, unnamed super PACs who think they can buy this race. To win, we’ll need to build a people-powered movement of grassroots supporters just like you to prove them wrong. Will you be one of the first to join our fight? Chip in now to become a Founding Donor and help us flip North Carolina blue, win back the Senate, and bring the leadership our communities deserve.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 55.8 · 5.5 · 58.1 |
| Spend range | USD 400–499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 35.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 21 (2025-07-03 → 2025-07-24) |
| Created | 2025-07-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold blue large-font Senate announcement text over candidate smiling against Blue Ridge Mountain backdrop |
| Tactic | Classic campaign launch fundraising ad pairing populist anti-establishment anger with an approachable, optimistic candidate photo to drive first-time donor conversions. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 3.2% |
| 65+ · male | 14.4% |
| 65+ · female | 38.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.2% |
| 55-64 · female | 13.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.7% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.6% |
| 35-44 · female | 6.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.1% |
| 25-34 · female | 3.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |
