HICKENLOOPER FOR COLORADO
Climate change is the defining issue of our time and CO is on the front lines of this crisis. I’m running to help us transition to a 100% renewable energy economy with net-zero emissions by at least 2050. Together, we can make this happen.
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| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 88.7 · 0.8 · 65.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 13.08 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2020-06-18 → 2020-06-22) |
| Created | 2020-06-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate casually conversing with two constituents at a transit hub, reinforcing both clean transportation and grassroots accessibility |
| Tactic | The ad uses an optimistic, science-forward framing paired with a relatable street-level interaction to build trust and signal electability on climate without attacking opponents. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 6.8% |
| 55-64 · male | 4.7% |
| 18-24 · male | 8.8% |
| 25-34 · male | 14.8% |
| 45-54 · male | 5.1% |
| 35-44 · female | 6.8% |
| 25-34 · female | 13.7% |
| 18-24 · female | 12.4% |
| 65+ · unknown | 0.1% |
| 55-64 · female | 7.6% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 8.4% |
| 45-54 · female | 5.8% |
| 65+ · male | 4.4% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |