HICKENLOOPER FOR COLORADO
“You wanna know more about John Hickenlooper's character? Come see me." When Jesusio’s brother, Carlos, was hit by a drunk driver and could no longer work, John Hickenlooper made sure he stayed on Wynkoop’s health care plan for years. We need leaders who look out for people, especially in the worst of hard times.
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| Overall score | 55.6/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 94.0 · 5.2 · 55.6 |
| Spend range | USD 25,000–29,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 50.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 20 (2020-09-03 → 2020-09-23) |
| Created | 2020-09-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | Candid vintage photo of a smiling Latino chef in a kitchen used as personal testimonial anchor |
| Tactic | The ad deploys a third-party character witness testimonial tactic — letting a real worker vouch for Hickenlooper's personal compassion on healthcare — making the character argument more credible and emotionally resonant than the candidate saying it himself. |
| Colorado | 100.0% |
| 13-17 · unknown | 0.0% |
| 25-34 · male | 10.7% |
| 18-24 · female | 3.7% |
| 65+ · male | 3.9% |
| 45-54 · male | 8.7% |
| 18-24 · male | 4.1% |
| 35-44 · female | 15.4% |
| 35-44 · male | 11.5% |
| 45-54 · female | 11.4% |
| 55-64 · female | 8.3% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 5.8% |
| 55-64 · male | 5.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 10.7% |