Shelley Moore Capito US Inactive
Capito for West Virginia
Shelley Moore Capito for U.S. Senate
Join the team! WEST VIRGINIA’SCONSERVATIVE CHAMPION
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 65.4 · 1.4 · 73.5 |
| Spend range | USD 100–199 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 4.6 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2026-05-06 → 2026-05-12) |
| Created | 2026-05-06 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | us flag |
| Call to action | none |
| Standout element | Embedded Trump Truth Social post screenshot displayed as a credibility stamp alongside his close-up portrait |
| Tactic | Leverages Trump's explicit endorsement quote as social proof to reassure Republican primary voters and consolidate base support for Capito's re-election. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.2% |
| 45-54 · male | 11.5% |
| 65+ · male | 10.5% |
| 65+ · female | 10.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.5% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.2% |
| 18-24 · male | 2.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.3% |
| 35-44 · female | 9.0% |
| 25-34 · male | 6.6% |
| 25-34 · female | 5.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
