TEAM HAGERTY
Bill Hagerty stood by my Dad and now our family is standing with him.
Bill Hagerty stood by my Dad and now our family is standing with him. Donate & help send him to the Senate!
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| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 Β· 59.2 Β· 55.1 Β· 48.6 |
| Spend range | USD 2,000β2,499 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 128.55 |
| Est. audience size | β |
| Days live | 201 (2020-03-10 β 2020-09-27) |
| Created | 2020-03-10 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Bill Hagerty |
| Surfaced by | βsenate:Bill Hagertyβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Donald Trump Jr. delivering a direct-to-camera endorsement flanked by a bold red silhouette of Trump and Hagerty together |
| Tactic | The ad leverages Trump family endorsement credibility β with Don Jr. speaking directly to camera β to transfer MAGA loyalty to Hagerty and drive WinRed donations. |
| California | 11.1% |
| Texas | 10.0% |
| Florida | 8.5% |
| New York | 4.8% |
| Pennsylvania | 3.4% |
| Ohio | 3.4% |
| Illinois | 3.1% |
| 45-54 Β· unknown | 0.0% |
| 35-44 Β· unknown | 0.0% |
| 55-64 Β· unknown | 0.2% |
| 25-34 Β· male | 0.8% |
| 45-54 Β· female | 4.3% |
| 65+ Β· male | 23.9% |
| 55-64 Β· female | 14.3% |
| 65+ Β· female | 35.4% |
| 55-64 Β· male | 12.1% |
| 45-54 Β· male | 4.9% |
| 35-44 Β· male | 1.9% |
| 65+ Β· unknown | 0.5% |
| 35-44 Β· female | 1.3% |
| 25-34 Β· female | 0.4% |