Congressman-Elect Wiley Nickel US Inactive
Wiley Nickel for North Carolina
Wiley Nickel For Senate
Ad copy
I'm running for re-election because we have more to do. Like raising teacher pay, expanding medicaid, and protecting the environment.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 59.2 · 3.9 · 60.6 |
| Spend range | USD 400–499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 25.69 |
| Est. audience size | — |
| Days live | 15 (2019-12-04 → 2019-12-19) |
| Created | 2019-12-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Casual home-library setting with lower-third title card giving candidate an approachable yet credentialed look |
| Tactic | The ad uses a direct-to-camera, conversational tone paired with a record-of-accomplishment narrative to build trust and motivate re-election support on bread-and-butter progressive issues. |
Where it ran (delivery by region)
| North Carolina | 90.4% |
| Florida | 0.8% |
| Texas | 0.8% |
| California | 0.7% |
| Georgia | 0.7% |
| New York | 0.6% |
| Virginia | 0.6% |
Who saw it (delivery)
| 45-54 · female | 15.4% |
| 18-24 · female | 2.8% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.3% |
| 55-64 · male | 5.8% |
| 65+ · female | 9.1% |
| 35-44 · male | 8.1% |
| 18-24 · male | 1.9% |
| 65+ · male | 4.6% |
| 25-34 · male | 6.0% |
| 45-54 · male | 9.1% |
| 35-44 · female | 14.6% |
| 25-34 · female | 10.2% |
| 55-64 · female | 11.2% |
| 18-24 · unknown | 0.0% |
