Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
Lewiston, be there or be square! I’ll be at Brackenbury Square this Thursday (Aug 7) at 5:30pm—come by, say hey, and let’s talk about what matters most to you. You're stop #4 on the SUTS North Idaho Tour.🎤 #ShakeUpTheSystem #SUTS #SUTSTour #AchillesforIdaho #AFI #A4I #Idaho #Lewiston #NorthIdaho #USSenate #Senate #IDSenate
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.3 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2025-08-06 → 2025-08-08) |
| Created | 2025-08-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Candidate filmed outdoors at a rural equestrian setting in a casual work shirt, projecting authenticity over polish |
| Tactic | The ad uses a community event invitation and informal tone to build grassroots credibility, positioning Achilles as an accessible outsider who listens rather than lectures. |
Where it ran (delivery by region)
| Idaho | 69.1% |
| Washington | 30.5% |
| Oregon | 0.4% |
Who saw it (delivery)
| 18-24 · female | 1.1% |
| 45-54 · male | 9.8% |
| 65+ · male | 20.2% |
| 65+ · female | 16.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.9% |
| 55-64 · female | 8.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.9% |
| 18-24 · male | 3.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.8% |
| 35-44 · female | 3.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.7% |
| 25-34 · female | 1.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
