📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Haley Stevens US Inactive

HALEY STEVENS FOR CONGRESS

ad creative

VOTE HALEY STEVENS - Democrat for Congress

Ad copy

We’re proud to have earned the endorsement of Congresswoman Brenda Lawrence for Democrat Haley Stevens’ re-election campaign. Congresswoman Lawrence worked with Haley to pass a law making STEM classes more accessible to girls and admiresthat Haley wrote a bill reducing barriers for small business owners of color. Haley will always put Michiganders at the forefront of her agenda and is the representative Oakland County needs.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.1/100
Spend / Reach / Long. / Eff.52.4 · 83.1 · 14.6 · 58.4
Spend rangeUSD 6,000–6,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 34.66
Est. audience size10,001 – 50,000
Days live54 (2022-06-09 → 2022-08-02)
Created2022-06-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Haley Stevens
Surfaced by“senate:Haley Stevens”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who pictureddiverse crowd
Symbolsnone
Call to actionvote
Standout elementCongresswoman Brenda Lawrence delivering a direct-to-camera endorsement as a trusted Black peer validator
TacticThe ad leverages a respected Black congresswoman's personal testimonial to build cross-demographic credibility and tie Stevens to tangible legislative accomplishments on STEM access and minority business equity.

Where it ran (delivery by region)

Michigan100.0%

Who saw it (delivery)

18-24 · unknown 0.0%
25-34 · male 4.7%
25-34 · unknown 0.1%
65+ · male 8.8%
55-64 · female 13.2%
35-44 · male 7.1%
55-64 · male 6.1%
35-44 · female 10.7%
25-34 · female 7.0%
45-54 · female 11.7%
45-54 · unknown 0.2%
65+ · female 21.0%
45-54 · male 6.3%
18-24 · male 1.1%
18-24 · female 1.4%
55-64 · unknown 0.2%
13-17 · female 0.0%
65+ · unknown 0.2%
35-44 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live