Lindsey Graham US Inactive
TEAM GRAHAM, INC.
Ad copy
Looking back, Lindsey was the one who always took care of me. It was hard we when lost our mom and our dad, but Lindsey assured me that he was going to be there for me. Lindsey cares about the people of South Carolina — just like he cared about me.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 95.7 · 1.9 · 62.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 19.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2020-10-23 → 2020-10-31) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Vintage black-and-white photograph evoking nostalgia and family intimacy |
| Tactic | The ad leverages a personal testimonial from a family member to humanize Graham, using nostalgia and empathy to build an emotional bond between the candidate and South Carolina voters. |
Where it ran (delivery by region)
| South Carolina | 77.9% |
| North Carolina | 4.5% |
| Georgia | 1.9% |
| Florida | 1.8% |
| Texas | 1.2% |
| New York | 0.9% |
| Virginia | 0.8% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 18-24 · female | 16.1% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 65+ · male | 0.5% |
| 45-54 · male | 0.9% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 0.6% |
| 25-34 · male | 1.3% |
| 55-64 · male | 0.6% |
| 35-44 · female | 22.1% |
| 45-54 · female | 12.1% |
| 25-34 · female | 28.2% |
| 65+ · female | 7.1% |
| 55-64 · female | 8.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.1% |
| 18-24 · unknown | 0.0% |
