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Shrewsbury for U.S. Senate US Inactive

SHREWSBURY FOR SENATE

ad creative

Vote Shrewsbury May 14

West Virginia deserves a Senator who will put people first. Together we can send Zach Shrewsbury to Washington, DC to represent our interest over corporate interests.

Ad copy

My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Early voting starts 5/1, and the Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.0/100
Spend / Reach / Long. / Eff.17.4 · 69.3 · 0.8 · 72.5
Spend rangeUSD 200–299
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 5.25
Est. audience size50,001 – 100,000
Days live4 (2024-05-11 → 2024-05-15)
Created2024-05-03
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Zachary Shrewsbury
Surfaced by“senate:Zachary Shrewsbury”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tierunknown
Who picturednone
Symbolsnone
Call to actionvote
Standout elementBlank white image with no visual content — ad relies entirely on copy
TacticThe ad leans on personal relatability and shared struggle to build an emotional connection with working-class West Virginians, asking them to keep the Senate seat Democratic.

Where it ran (delivery by region)

West Virginia89.3%
Ohio1.2%
Virginia1.0%
Pennsylvania0.8%
Maryland0.8%
North Carolina0.7%
Kentucky0.6%

Who saw it (delivery)

45-54 · unknown 0.1%
25-34 · female 14.6%
18-24 · unknown 0.2%
35-44 · unknown 0.1%
55-64 · unknown 0.0%
18-24 · female 6.7%
55-64 · female 8.2%
25-34 · male 10.1%
55-64 · male 5.9%
25-34 · unknown 0.2%
45-54 · female 9.8%
65+ · male 4.5%
35-44 · female 11.5%
18-24 · male 3.0%
45-54 · male 7.8%
35-44 · male 9.4%
65+ · female 7.7%
65+ · unknown 0.1%

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