SHREWSBURY FOR SENATE
West Virginia deserves a Senator who will put people first. Together we can send Zach Shrewsbury to Washington, DC to represent our interest over corporate interests.
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Early voting starts 5/1, and the Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com
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| Overall score | 40.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 69.3 · 0.8 · 72.5 |
| Spend range | USD 200–299 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 5.25 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 4 (2024-05-11 → 2024-05-15) |
| Created | 2024-05-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Blank white image with no visual content — ad relies entirely on copy |
| Tactic | The ad leans on personal relatability and shared struggle to build an emotional connection with working-class West Virginians, asking them to keep the Senate seat Democratic. |
| West Virginia | 89.3% |
| Ohio | 1.2% |
| Virginia | 1.0% |
| Pennsylvania | 0.8% |
| Maryland | 0.8% |
| North Carolina | 0.7% |
| Kentucky | 0.6% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 14.6% |
| 18-24 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 18-24 · female | 6.7% |
| 55-64 · female | 8.2% |
| 25-34 · male | 10.1% |
| 55-64 · male | 5.9% |
| 25-34 · unknown | 0.2% |
| 45-54 · female | 9.8% |
| 65+ · male | 4.5% |
| 35-44 · female | 11.5% |
| 18-24 · male | 3.0% |
| 45-54 · male | 7.8% |
| 35-44 · male | 9.4% |
| 65+ · female | 7.7% |
| 65+ · unknown | 0.1% |