House of Representatives for the 1st District of Oklahoma
Amidst the chaos and confusion of infrastructure and reconciliation this week, there was a very important vote in the Senate yesterday. I spent a lot of time this spring talking about my Roadmap to Reform package – it included the No Budget, No Pay Act, a bill that would withhold pay from members of the US House and Senate if we don’t pass a budget and all regular appropriations bills by the October 1st deadline outlined in the Congressional Budget Act of 1974. A lot of people in DC told me that bill would never go anywhere, that politicians would never vote to hold themselves accountable. Yesterday, 53 Senators did, including 8 Democrats. There’s an appetite for this in Congress. There is support for reform, and it’s coming from both sides of the aisle. I’m really encouraged by this vote in the Senate yesterday, and I hope to be able to get my House colleagues on the record on this issue soon. The American people deserve a Congress that works for the PEOPLE, not the politicians.
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| Overall score | 39.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 66.9 · 1.7 · 68.2 |
| Spend range | USD 300–399 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 9.32 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2021-10-01 → 2021-10-08) |
| Created | 2021-10-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Congressman's own Facebook post screenshot lending organic, unscripted authenticity to a policy accountability message |
| Tactic | Uses an insider-accountability framing — 'DC told me it would never work' — to position Hern as a fighter against entrenched political self-interest, building credibility through the No Budget, No Pay Act narrative. |
| Oklahoma | 99.8% |
| Kansas | 0.1% |
| Arkansas | 0.0% |
| Missouri | 0.0% |
| Oregon | 0.0% |
| Michigan | 0.0% |
| Florida | 0.0% |
| 35-44 · unknown | 0.0% |
| 55-64 · male | 12.9% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.3% |
| 18-24 · female | 0.1% |
| 35-44 · female | 5.1% |
| 25-34 · male | 2.6% |
| 65+ · female | 21.9% |
| 25-34 · unknown | 0.0% |
| 45-54 · female | 9.6% |
| 45-54 · male | 10.0% |
| 35-44 · male | 6.3% |
| 65+ · male | 12.3% |
| 55-64 · female | 16.5% |
| 25-34 · female | 2.0% |
| 65+ · unknown | 0.2% |